Tater Tots

I’d appreciate it if someone could explain to me why every food item I purchase these days contains some piece of Jimmy Neutron, Boy Genius collectible memorabilia. I’m not going out of my way to hang on to the stuff. If the market for baseball cards is at an all-time low, why would there be any use in collecting cards commemorating a 3rd rate digitally-animated feature film that no one will remember in 2 years?